To design valuable user experiences, companies have to understand how users really live their lives, now and in the future, and to design new products and services that address these insights. Experientia concentrates its activities on five areas, all driven by a total attention to the end-user, the person that is at the heart of what we do. They are: * Envisioning: research and development of people-centered innovation scenarios and strategies, * Understanding: in-depth analysis of people’s contexts and needs through qualitative research methods such as ethnographic observation and contextual inquiries, * Design: people-centered strategies, concept and design development, * Prototyping: iterative prototype development from paper to video, to software and hardware, and * Testing: